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Yoo, Brand Identity


  • Kate Yoo, Designer, 5th quarter


  • zzzDisabled, don't use these — Design - Identity / Logos


  • Winter 2020

The brand identity was created for "Yoo," a clothing line for hard-working and go-getter petite ladies under the height of 5 feet and 2 inches. Yoo carries neutral and interchangeable clothings for those women who are in need of more fitted clothing.
The Yoo brand identity pattern is made up from the logo mark "Y." It's to address that the clothing you choose will pair with any other clothing within the line.
Say bye to all those tailoring.