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  • Advertising — Integrated Campaign

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Breaking down on the side of the road puts you in a vulnerable position. Women, especially, are at the mercy of any person that shows up to “help.” That’s why AAA's new initiative ensures women feel safe during the entire roadside assistance process.

Introducing

Initiative Lockup

App Updates

Service tracker

Messaging check-in during ride

Option for a female tow driver if available in the area

OOH

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