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USPS x ETSY

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Contributors:

  • Claire Graveline, Art Director, 6th quarter
  • Taylor Martin, Copywriter, 6th quarter

Category:

  • Advertising — Integrated Campaign

After noticing the alarming trend of small business owners losing their livelihoods to the pandemic, we had an idea on how we could save them and another crucial business that affects our nation. The USPS. We came up with the idea to have USPS and Etsy collaborate because both companies’ share a love for small business and play a big part in helping them grow.

This partnership works because 90% of Etsy sellers are already using USPS to ship their products. Now, we’re incentivizing them to ship exclusively with USPS through a membership that comes with great benefits and exclusive prioritization. This boosts revenue for USPS and entices hobbyists and crafters to start an Etsy account when they see how quickly their business can grow by joining USPS x Etsy.

The postal service is in a way, a part of every small business - our print executions show an exaggerated relationship between a small business owner and their postal service worker.

The postal service is in a way, a part of every small business - our print executions show an exaggerated relationship between a small business owner and their postal service worker.

The postal service is in a way, a part of every small business - our print executions show an exaggerated relationship between a small business owner and their postal service worker.

Digital banner page takeover

Digital banner page takeover

Digital banner page takeover

USPS x ETSY stamp collection - stamp books will be available to members of the partnership and will also be sold in brick and mortar USPS postal offices.