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The New State of Football

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  • Advertising — Integrated Campaign

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Awards:


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The Washington Football team is in need of a new identity. We believe this new identity should be formed upon the values and beliefs held true by the fanbase of the team, the people of Washington DC and the surrounding states.

Insight: In a 2016 referendum, 86% of DC residents voted in favor of making their home the 51st state.

We've created a campaign announcing the Team's new identity and their pledge to not play a game until DC officially becomes the 51st state.

Once users scan the QR code on the print or OOH ads they'll be brought to this microsite where they can sign the petition to make DC the 51st state.