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SoundCloud The Plug

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Contributors:

  • Emily Delius, Art Director, 6th quarter, visit portfolio
  • Joe Fulmore, Copywriter, 6th quarter
  • Cole Freider, Art Director, 6th quarter
  • Lindsay Witte, Designer, 5th quarter

Category:

  • Design — Website Design

THE ASK
Expand upon SoundCloud's features that support up-and-coming artists.

THE OPPORTUNITY
With SoundCloud's reputation known as the digital platform for emerging artists in the music industry, SoundCloud has the opportunity to expand upon its niche in the market by offering features for users in the physical realm.

THE SOLUTION
The Plug, an exclusive opportunity for up-and-coming artists that will give them direct access to professional-grade equipment and promotion that will take their music careers to the next level.

HOME PAGE
The Home Page is where visitors can navigate to learn more about the Plug, listen to recent music releases from the Plug Class, and purchase tickets to the Circuit Tour.

THE ARTISTS PAGE
Each year, The Plug hand picks 20 up-and-coming artists across 5 major cities. These artists show increasing promise with every song they release and their SoundCloud accounts have between 3,000-12,000 followers. For one year, they have complete access to the Plug Labs and promotional opportunities to level up their music careers.

On this page, visitors can discover more about this current year's Plug Class and listen to their most recent music releases.

THE LABS
The “home away from home” for our selected artists. For one year, our Plug class will have complete access to the latest cutting edge technology in music production at the Labs, located in 5 key cities across the U.S.

On this page, visitors can learn about what's waiting for our artists inside the studios and get a glimpse behind the scenes at where the magic happens at the Plug.

THE CIRCUIT TOUR
The Plug is charged and ready to go live! To get the world hyped for the next class of artists, the Plug is going on tour, bringing a unique concert experience to each of the 5 key cities.

On this page, visitors can purchase tickets to see their favorites on the Circuit Tour.