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Softsoap

Contributors:

  • Katie Quinn, Art Director, 4th quarter
  • Sean Condrick, Copywriter, 7th quarter, visit portfolio

Category:

  • Advertising — Integrated Campaign

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Awards:


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Over the past year we’ve heard again and again how important it is to wash your hands.

While we agree you shouldn’t have dirty, germ covered hands, that doesn’t mean your hands have to smell like lavender or ocean breeze all the time.

Your hands deserve to smell like things they truly love.

And let’s be honest, sometimes, Love Stinks.

New scents

In Store Placement

Located in pet stores

Located in auto part stores

Located in craft supply stores

Out of Home

Located in grocery stores

Social

Greeting card section dedicated to what hands truly love