Rock Hall - Find Your Roots

If not for the trailblazing of Billie Holiday would we have ever seen the likes of Billie Eilish?
This AR enabled/Spotify campaign directs users via QR/Spotify code to a curated experience of their favorite artist's musical roots.

This AR billboard directs users via QR code to an experience via AR of videos showing the evoltion from Holiday to Eilish.

Mural with Spotify code that leads you to the “Discover Your Roots” featured playlist.

Spotify “Discover Your Roots” shareable social media stories that lead you from your favorite contemporary artists to Rock & Roll Hall of Fame artists who inspired them.