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Post-It Campaign

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Contributors:

  • Abby Hancharik , Copywriter, 2nd quarter
  • Dana Gardner , Copywriter, 2nd quarter

Category:

  • Advertising — Integrated Campaign

The assignment as part of my Creative Teams class under Dan Balser's instruction was to choose an office supply product and concept a print ad campaign. My partner and I chose Post-It notes and constructed a campaign based on a simply stated strategy: Post-It notes help you remember things. We arrived at the tagline "Squared Away". This print ad is the first execution as part of our campaign.

This is the second print ad as a part of our campaign.

This is the third print ad as a part of our campaign.

This is the fourth and final print ad within our campaign.