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Plan B One-Step


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  • Hannah Lenkey , Copywriter, 5th quarter
  • Dani Grimm , Art Director, 5th quarter, visit portfolio
  • Jonah Cameron, Photographer, 2nd quarter


  • Advertising — Integrated Campaign

Plan B One-Step

CONCEPT-It takes two.

STRATEGY-Normalize buying Plan B.

Why is she paying for what you both did? It Takes Two challenges our target to embrace being a team, both in and out of the bedroom. Taking responsibility shouldn’t be one-sided. This campaign focuses on the truth of sex as a shared experience, and the logic behind making a backup plan ahead of time.