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(Pity) Party City


  • Katie Quinn, Art Director, 4th quarter
  • Hannah Levin, Copywriter, 4th quarter


  • Advertising — Integrated Campaign

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We tend to celebrate the big, milestone moments. But what about the moments when you need a party most? When you feel the worlds against you, when it’s easier to just wallow in defeat. This is when you really need a party to uplift your spirits.

When things go wrong, people love to throw themselves a pity party. But a pity party still includes a party. So why wouldn't you want to make it a fun one?

Out of home

Located in college libraries

Located in court houses


"Pity Party City Hotline"

Pity Party City Seltzers

We’re introducing the new line of Pity Party Seltzers, for when balloons and confetti just don’t cut it. Perfect for when you really need to party through it.