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Pepto Bismol Integrated

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Contributors:

  • Patrick Stogner, Copywriter, 6th quarter
  • Emily Hill, Art Director, 7th quarter

Categories:

  • Integrated Campaign

You know our colors. You know who we are.
Pepto Bismol does what it says it does.

For years, Pepto has relied on its iconic jingle.
We decided to take things in a bolder direction...

For years, Pepto has relied on its iconic jingle.
We decided to take things in a bolder direction...

We don't need no stinkin' logo.

We don't need no stinkin' logo.

We don't need no stinkin' logo.

The choice here seems obvious. There’s a lot of puking and shitting at state fairs. SO, Pepto is gonna have a big presence here.

We are going to CO-SPONSOR state fairs, and offer $5 off admission to anyone who shows up wearing PINK.

These cards will be handed out by Pink Shirt reps at the state fair.

The next most logical spot seemed rather obvious…

THEME PARKS.