Students are less engaged in literature and uninterested in books because of the lack of representation offered in schools. Colour Your World is a mobile-forward site designed for Penguin's Lit in Colour program. The site offers students and teachers a variety of books with authors or protagonists of color. This site is interest-led, with QR's placed around London where teens spend a lot of time. Once the teen scans the QR code, they are led to the first few pages of a book that aligns with their interests.
In this app, you can read the first couple pages for free, and either explore more books or buy it.