Brand: Oreo
Strategy: It's okay to be selfish with your Oreos.
Concept: Keep Them Safe, Keep Them Yours—Generosity doesn't apply to Oreos. We want to help you keep your Oreos, well, yours.

This limited edition “Keep Them Yours” packaging will help you keep your Oreos all to yourself. Now when someone asks for an Oreo, they can only take one at a time.

This limited edition “Keep Them Safe” packaging allows you to keep an eye on your Oreos without having to open up the entire package. That way you’ll know when one or two mysteriously disappear.