OOH - Subway Posters
OOH - Corner Billboard
OOH - Bus Shelter
In-Store - Channel Strip
Prior to the launch, OREO will purchase shelf space in the peanut butter aisle, and display signage that teases the new product.
In-Store - Shelf Violator
Post-launch, OREO will display in-store signage announcing their new arrival in the peanut butter aisle.
A month after the 'Just the Creme' launch, OREO will announce its release of ‘Just the Cookies’ as a standalone product.