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OREO ‘Just the Creme’ Campaign


  • Jason Magnes, Art Director, 4th quarter
  • Liam Berg, Copywriter, 4th quarter
  • Shelby Singletary, Photographer, 4th quarter
  • Ronnie Mateu, Photographer, 4th quarter


  • Advertising — Integrated Campaign


  • Summer 2020

OOH - Subway Posters

OOH - Corner Billboard

OOH - Bus Shelter


In-Store - Channel Strip

Prior to the launch, OREO will purchase shelf space in the peanut butter aisle, and display signage that teases the new product.

In-Store - Shelf Violator

Post-launch, OREO will display in-store signage announcing their new arrival in the peanut butter aisle.

Social Announcement

A month after the 'Just the Creme' launch, OREO will announce its release of ‘Just the Cookies’ as a standalone product.