< back to projects list

Jump to category:

OREO ‘Just the Creme’ Campaign

Rating

      You need to be logged in to vote. Click here for instructions.

Contributors:

  • Jason Magnes, Art Director, 4th quarter
  • Liam Berg, Copywriter, 4th quarter
  • Shelby Singletary, Photographer, 4th quarter
  • Ronnie Mateu, Photographer, 4th quarter

Categories:

  • Integrated Campaign

OOH - Subway Posters

OOH - Corner Billboard

OOH - Bus Shelter

Print

In-Store - Channel Strip

Prior to the launch, OREO will purchase shelf space in the peanut butter aisle, and display signage that teases the new product.

In-Store - Shelf Violator

Post-launch, OREO will display in-store signage announcing their new arrival in the peanut butter aisle.

Social Announcement

A month after the 'Just the Creme' launch, OREO will announce its release of ‘Just the Cookies’ as a standalone product.