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Old Bay

Contributors:

  • Daniel Woodman, Copywriter, 4th quarter
  • Lily Groth, Art Director, 4th quarter

Category:

  • Advertising — Integrated Campaign

Generations:

  • Winter 2020

Food simply isn't worth eating without Old Bay.

Food simply isn't worth eating without Old Bay.

Food simply isn't worth eating without Old Bay.

Using the shaking function on phones, Snapchat users will be prompted to shake their phones to reanimate the skeleton on their screen. Once revived, the skeleton will thank the user for their heroics and award them a digital coupon for Old Bay.

Using the shaking function on phones, Snapchat users will be prompted to shake their phones to reanimate the skeleton on their screen. Once revived, the skeleton will thank the user for their heroics and award them a digital coupon for Old Bay.

Old Bay will roll out a mobile game featured on their Instagram story. Players will weave their way through treacherous waters in search of Old Bay. If they go too long without collection Old Bay, their adventure will come to an end.

NOTE: Yes this is real, see the gameplay below! (Working diligently so that everyone can play)