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  • Advertising — Integrated Campaign

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Americans have become more machine-like than actual machines while using coffee as the fuel to overwork. We wanted to give people a new way to think about coffee and the way they live by allowing Nescafe to be the catalyst of moments.

In Store

Out of Home



Rewards App

Each purchase goes towards a reward to be more human.

App home screen.

Every time you purchase a jar of Nescafe you'll have a unique code under the lid that you can input into the app.

Get notifications when you're not using the app to remind you take a moment for yourself.