Americans have become more machine-like than actual machines while using coffee as the fuel to overwork. We wanted to give people a new way to think about coffee and the way they live by allowing Nescafe to be the catalyst of moments.
Out of Home
Each purchase goes towards a reward to be more human.
App home screen.
Every time you purchase a jar of Nescafe you'll have a unique code under the lid that you can input into the app.
Get notifications when you're not using the app to remind you take a moment for yourself.