In our Content Creation class, we picked a brand with a bad social media presence and created new social content for them. Our new brand voice is Eleanor Shellstrop from the Good Place.
We let our followers make us a smoothie to see how they did. We learned that if you want to actually drink something good, you should leave it to the professionals.
Sometimes social media is about real content in real-time. During the Oscars, we live-tweeted using our new brand's voice.