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Marfa Haus


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  • Branding

Nestled in the high hills of the Chihuahuan desert, above the Marfa plateau region of West Texas, lies Marfa Haus, an authentic ranch lodging area 22 miles South of its namesake city. In addition to the vast, surrounding scenery, Marfa Haus offers authentic ranch lodging in its 1940s adobe ranch houses.

The outpost offers its visitors the unfiltered space to create their own experience within the picturesque landscape. The quiet, robust environment allows you to study, wonder, play, and introspect. The idea of space is a connective tissue between Marfa's traditional spirit and the creative culture that has swept through the city since Donald Judd came to town in the mid-80s. Judd believed that the negative space within a composition was just as valuable as the physical, and out in West Texas, space has always been what you make of it.

Logo variants. The night variant (bottom left) features the Marfa lights dancing behind the mountains. An unexplained phenomenon in the area.

Roadside sign. Located in front of the ranch.

"Welcome to Marfa" city limits sign, sponsored by Marfa Haus. The sign would act as a marker and a tourist attraction since, the mountain cutout frames the scenery and would change as the environment does.

Series of promotional sandwich boards. Versatile signage that can be placed throughout the ranch, indoor and outdoor.

Leather satchel

Desert Almanac. Featuring vegetation, wildlife, and factoids to look out for as you go on excursions.

Leather Keychain

Do not disturb sign

Riso-printed guide of attractions and activities around town.

Room service menu. Delivered to each lodging area daily by mail.


Kitchen area