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Contributors:

  • Hannah Newsome, Art Director, 6th quarter
  • Megan Springer , Copywriter, 6th quarter

Category:

  • Advertising — Integrated Campaign

FOCUS YOUR WORLD

The mirror in the public bathroom is blurry, and the logo and tag live on the paper towel dispenser.

The sticker on the exterior of the elevator is blurry. The doors open to reveal the logo and tag.

The taxi passenger is a blurry window sticker.

The OOH boards are made of translucent glass, making the foreground appear blurry while the background is as it’s meant to be seen.

The tickets for the broadway show are blurry on one side and clear on the other.

The three-screen arrival/departure board shuffles between three slides. The first is a completely blurry list of all arrivals and departures.