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Keep a Bic by Your Side

Contributors:

Category:

  • Advertising — Print

Generations:

  • Summer 2020

Bic lighters are worth so much more than lighting a cigarette, candle, or your ex's favorite purse on fire. They bring people together! To show our appreciation for these little things, we crafted a print/OOH campaign that tells peoples' stories of how their lighters brought more into their lives than expected.