< back to projects list

Jump to category:

Keep a Bic by Your Side



  • Advertising — Print


  • Summer 2020

Bic lighters are worth so much more than lighting a cigarette, candle, or your ex's favorite purse on fire. They bring people together! To show our appreciation for these little things, we crafted a print/OOH campaign that tells peoples' stories of how their lighters brought more into their lives than expected.