Hot Wheels will soon be releasing a new line of packaging that features a customs garage. The packaging was designed to appeal to collectors and children as it doubles as somewhere to store cars and to play.
Flat package design
Upon hearing about the Hot Wheels Custom Garage experience via social media attendees will also see event posters posted around the tour cities, prompting them to order their tickets online.
Once attendees arrive at the experience they will check-in at the registration table to ensure that we are able to accurately to capture data. They will also be given Hot Wheels branded cards to insert into the computers to save their design
Once the attendees enter the activation space they will wait in line outside of the Hot Wheels Custom Garage truck for their turn to enter. There will be an 8 guest capacity, 1 per computer.
If the attendee has consented to have their design featured on the mobile activation their design will also be placed in the video reel that plays on the large back screen, at stops, and on the road.
After creating their vehicles attendees can enjoy music and food from the Hot Wheels Snack Garage while they wait for their custom car to be created.