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Hidden Valley Ranch

Contributors:

  • Stephanie Karsten, Hannah Lenkey, Art Director, 7th quarter, visit portfolio

Category:

  • Advertising — Integrated Campaign

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Awards:


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It’s the taste of transcendence.
The buttermilk bridge between food genres.
The effortless fit for the unlikely dish.
A familiar favorite that goes back to the best of what’s basic.
In a world where “dressing” only seems to play one role, demand hot wings.
French fries.
Pizza.
Potato skins.
Bacon
wrapped
jalapeno
poppers.
If you don’t stop at salad.
You’ll find yourself with more than just a dressing.

In the salad dressing aisle, Hidden Valley Ranch will remove the ranch from the shelves and place it in other parts of the store to prove that ranch is more than just a dressing.

In the salad dressing aisle, Hidden Valley Ranch will remove the ranch from the shelves and place it in other parts of the store to prove that ranch is more than just a dressing.

In the salad dressing aisle, Hidden Valley Ranch will remove the ranch from the shelves and place it in other parts of the store to prove that ranch is more than just a dressing. Hidden Valley will place floor decals in the salad dressing aisle to help customers find the ranch.

Hidden Valley will place floor decals in the salad dressing aisle to help customers find the ranch. When scanned, an animated riddle will come onto the screen hinting at where the ranch can be found.

In the frozen pizza section, customers will find a shelf of Hidden Valley's special edition ranch.

New logo and bottle design.