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Gorilla Glue: Mend What Matters

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Contributors:

  • Taylor Martin, Copywriter, 6th quarter, visit portfolio
  • Kate Budorick, Art Director, 6th quarter

Category:

  • Advertising — Integrated Campaign

We live in a throw-away society, but all the new stuff has none of the old stuff’s character. Gorilla Glue has the power to fix what means the most. We targeted eco-conscious people in their late 20s to 30s. They need to save money and can do that by fixing their treasured pieces instead of buying new ones.

OOH

Print - Long Copy