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Fossil Fight For the 25th

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  • Advertising — Integrated Campaign

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For young adults ages 18-24, there doesn’t seem to be enough time to do all the things they love. Fossil, a watch company, wants to make more time by creating more time.

Guerrilla Marketing
The campaign starts off by placing clocks with 13 hours in major cities on famous clocks. Each clock will have a QR code, so when people take a picture of them they will be directed to the Fossil website.

The website will have information about the fight for the 25th movement. People will be able to sign the petition to stay up to date with all the events.

People who already own Fossil smartwatches will be notified on their watch to check out the website.

In order to create the extra hour, we need to slow/stop the rotation of the Earth. People who signed the petition will get notified about these Facebook events.

Even if we lose the fight we want to remind people to have fun and to take some time for themselves.