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Coors Light Difference


  • Itzel Guzman, Copywriter, 8th quarter, visit portfolio
  • Patrick Martin, Art Director, 8th quarter


  • Advertising — Digital, Social, Interactive

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To target young consumers (21-27) we need to meet them where they’re at, social media. Let them unplug, refresh, and recharge with Coors Light while they experience the Coors Light difference.

Be the first to comment and win a free case of Coors Light. (Answers in Case Study)

To the naked eye, it may look like an accidental double posting by Coors, but it’s not.

Case Study