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Coors Light Difference

Contributors:

  • Itzel Guzman, Copywriter, 8th quarter, visit portfolio
  • Patrick Martin, Art Director, 8th quarter

Category:

  • Advertising — Digital, Social, Interactive

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Awards:


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To target young consumers (21-27) we need to meet them where they’re at, social media. Let them unplug, refresh, and recharge with Coors Light while they experience the Coors Light difference.

TikTok
Be the first to comment and win a free case of Coors Light. (Answers in Case Study)

Instagram
To the naked eye, it may look like an accidental double posting by Coors, but it’s not.

Case Study