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Community Passport – Fulton County Public Libraries

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Contributors:

  • Gillian Chiboucas, Art Director, 8th quarter
  • Benjamin McConnell, Copywriter, 8th quarter

Category:

  • Advertising — Integrated Campaign

Let’s face it: because of smartphones, public libraries could go the way of the fax machine. Or even worse, Blockbuster. How do we get the smartphone-wielding public to get on board with library cards?

Introducing:

Because library cards desperately need an upgrade.

Libraries, transportation, parks and museums, all in one. It’s your Community Passport.
We heard the kids are calling it “compass” for short.

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