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Chewy.com Integrated Campaign

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Contributors:

  • Jason Magnes, Art Director, 6th quarter
  • Liam Berg, Copywriter, 6th quarter

Category:

  • Advertising — Integrated Campaign

Let’s face it, pets are assholes. But no matter how much they get under your skin, you’re still gonna spoil them.

Direct Mail

TikTok

Chewy will partner with comedy influencers, who will make “If I acted like my pet” skits, and ask followers to post their take on the #chewychallenge.

Social Listening

Chewy will monitor social media for posts where pets are being assholes, and remind the owner that they still love their little fur-brat.