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Charlie Banana – A Better World for Baby


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  • Integrated Campaign

Cloth diapers can be a hard sell, since they take a little more time and effort. They do have one thing going for them, though. They won’t destroy the planet your kid inherits.

This cling will be added to public changing tables so babies have soothing colors and characters to look at while parents change dirty diapers and learn about Charlie Banana as an alternative.

The Tushy Truck is a mobile diaper-changing room a where parents can learn why cloth is the better route for their baby. They’ll also come away with a free diaper to give it a try.