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Camp Lego Campaign

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Contributors:

  • Patrick Stogner, Copywriter, 6th quarter

Categories:

  • Integrated Campaign

Welcome to CAMP LEGO, the future-career-oriented camp where teens and high schoolers learn to play, and play to learn.

Target: teens 13-18 who are gifted in STEM fields and grew up with Legos.
Secondary target: the parents, of course.

Manifesto:
You hold the power.
It’s the power to do, to be, or to believe in yourself.
And if you can build it, it’s real.
Because this isn’t just a toy -- it’s an idea. It’s an idea that the building blocks of
fun are the building blocks of our future.
Growing up doesn’t mean saying goodbye to the things we love. Growing up
means using the things you love to inspire the world, to view things differently.
You’re closer to being a ‘“grown up” than you think. But the only limits to your
future are your own imagination.
So whether you build for fun, build to impress, or build to learn – you’re still
building your future.
Become the captain of the ship you’ve built. Learn to play, play to learn.

Our print ads will be featured in magazines such as Parenting magazine, Home and Garden, MUSE
magazine, NatGeo, NatGeoKids, NYTimes, Upfront, Cobblestone, EW, Lego Life, Scientific American, Discover, Teen Ink, Teen Vogue, etc.

Our print ads will be featured in magazines such as Parenting magazine, Home and Garden, MUSE
magazine, NatGeo, NatGeoKids, NYTimes, Upfront, Cobblestone, EW, Lego Life, Scientific American, Discover, Teen Ink, Teen Vogue, etc.

Our print ads will be featured in magazines such as Parenting magazine, Home and Garden, MUSE
magazine, NatGeo, NatGeoKids, NYTimes, Upfront, Cobblestone, EW, Lego Life, Scientific American, Discover, Teen Ink, Teen Vogue, etc.