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Build-a-Bear: More than just a bear print

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Contributors:

  • Itzel Guzman, Copywriter, 6th quarter
  • Geena Montes, Art Director, 6th quarter

Category:

  • Advertising — Print

These print ads, placed in parent magazines, will be narrated through a teddy bear’s voice. Its purpose is to remind parents of the importance a stuffed animal can play in the life of a child. Build-A-Bear is not a place where you buy teddy bears, it’s a place where a child can build a friend.