The most luxurious sheets should only be slept in the most luxurious way. Buffy is the bedding for naked sleepers.
Buffy is so soft, it can even put a statue to sleep.
Buffy will continue distinguishing themselves by placing these sleepy statues around the city, and selling their sheets next to them, giving people a chance to feel the Buffy difference.
Where can we reach people who are already naked in bed?