Auntie Anne’s has always been there to provide a tasty moment in between stores. And this Black Friday, they’re breaking out of the malls to be wherever you need them most.
We’ll put a pretzel cart near places where Black Friday lines are longest.
QR codes on our print and outdoor ads will lead people to our app, where a cart tracker will pinpoint exactly where to find a warm and buttery moment of peace.
We’ll set up Pretzel Lounges where people can escape the Black Friday frenzy with heaters, warm pretzels, and general delight.