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Auntie Anne’s

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  • Integrated Campaign

Auntie Anne’s has always been there to provide a tasty moment in between stores. And this Black Friday, they’re breaking out of the malls to be wherever you need them most.

We’ll put a pretzel cart near places where Black Friday lines are longest.

QR codes on our print and outdoor ads will lead people to our app, where a cart tracker will pinpoint exactly where to find a warm and buttery moment of peace.

We’ll set up Pretzel Lounges where people can escape the Black Friday frenzy with heaters, warm pretzels, and general delight.