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Arm & Hammer Unscented Deodorant


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  • Hannah Newsome , Art Director, 6th quarter
  • Kelly Azbell, Copywriter, 6th quarter


  • Advertising — Integrated Campaign

We live in an overly-smelly world.
And, somehow, we’ve become
convinced that to be seen as clean,
we must smell weirdly beautiful.

So, men, if you really want to stand out,

smell like nothing.

We will be rebranding the deodorant bottles to look cleaner and simpler.

We will also give our bottles new “scents” that smell like nothing.