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Airborne! The Fight for Tomorrow

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Contributors:

  • Patrick Stogner, Copywriter, 6th quarter
  • Audrey Creamer, Art Director, 6th quarter

Categories:

  • Digital, Social, Interactive

STRATEGY:
People usually don't know they're sick until it's too late.
So we need to use Airborne not as a defense, but as an offensive against germs before they take hold.

CONCEPT:
Gear up, suit up, get ready... the fight for our immune systems begins now. The Airborne Fight for Tomorrow will pop up in an airport near you, because what better time to try and win some free Airborne immune supplement than before you get on an AIRPLANE??
And how fun could it be to kill time on your layover with an interactive game? INSIDE A GIANT THROAT / MOUTH

Join the Immune System Army under the command of Colonel Antifectus and prove yourself.

These posters go up all over the airport directing travelers to their commanders, so that they can check in for combat against the germs that have infiltrated the airport -- err-- Immune System.

These posters go up all over the airport directing travelers to their commanders, so that they can check in for combat against the germs that have infiltrated the airport -- err-- Immune System.

These posters go up all over the airport directing travelers to their commanders, so that they can check in for combat against the germs that have infiltrated the airport -- err-- Immune System.