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Ahava Rebrand

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Contributors:

  • Spencer Linton, Designer, 7th quarter

Categories:

  • Branding

Rebranding skincare company Ahava around its roots to the Dead Sea. The new branding taps into the goal of skincare, to reach an ageless and external state, by linking the floating feeling of the saline sea with the experience of a sensory deprivation tank. With patterns derived from salt on a frequency board and colors derived from the sea itself, the visuals are designed to urge customers into a deeper, more connected mindset.

Patterns produced using the Chladni plate technique— placing salt on a metal plate, attaching the plate to a wave driver and a tone generator, and varying the frequency to produce natural patterns.

These patterns tie back to the concept of reaching a higher frequency while floating in the salty Dead Sea and the complex patterns of traditional Israeli textiles.