50% of adults don't know how to swim. In order to change this shocking statistic, the YMCA is teaming up with [adult swim] network to promote their rebranded [adult swim]ing lessons.

While the campaign is running, [adult swim]'s landing page will direct people to the swim cl[as]s sign ups at the YMCA.

We'll also turn potholes into tiny pools as a weird, subtle nudge to sign up for lessons.

Once people complete the swim class, they'll get complimentary swag.