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26.2 Brew, from Marathon Brewing

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Contributors:

  • Patrick Stogner, Copywriter, 6th quarter
  • Cameron Higginbotham, Art Director, 5th quarter

Categories:

  • OTHER

26.2 is the only beer brewed with Himalayan sea salt, which keeps you more hydrated than other beers. Great beer FOR THE RUNNERS.
But guess what? If you've ever moved your legs back and forth quickly, congrats. You're a runner.

Manifesto:

Anyone can be a 'runner'. You can run a 5k, or run around the block.
Run ahead, run behind, run buckwild, run with the wrong crew.
Run away. Run back home again.
Run the gamut -- run a business, run the show, run for office.
Run out of time. Run your mouth. Run with the bulls. Run to the store.
Run and get beer.
26.2 Brew is for the runners.

FOR THE RUNNERS

FOR THE RUNNERS

FOR THE RUNNERS

FOR THE RUNNERS

This is collateral for a runner's 'check-in' bag of goodies when they arrive for a race. It's a celebration of beer, and of running. They'll be reminded at the finish line that the closest bar has got a cold 26.2 waiting for them.