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US Public Libraries

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Contributors:

  • Stina Anderson, Art Director, 5th quarter
  • Rachel Nagpal, Copywriter, 5th quarter
  • Emily DeMario, Copywriter, 5th quarter

Categories:

  • Advertising - Integrated Campaign

Awards:

  • Bronze

Libraries are becoming obsolete. People are turning to the Internet to solve their problems. However, the Internet is not always reliable and can take a large amount of shifting to find the right answers. Our strategy is to remind people that the library still contains all pure, unbiased knowledge.