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The Marvelous Mrs. Maisel

Contributors:

Categories:

  • Advertising - Integrated Campaign

Awards:

  • Best in Art Direction

In order to generate buzz for season 3 of The Marvelous Mrs. Maisel, we created a fake activist group — The Men Of Reason Opposed to Nasty Subversives. MORONS will stop at nothing to bring Midge Maisel down.

We'll place "recruitment ads" around major cities enticing people to become a MORON.

When people sign up to become MORONS online, we'll send them a brochure loaded with swag and three months free of Amazon Prime.

We'll highlight rising comediennes on Twitter, encouraging users to attend their shows (in protest!!).