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The Farmer’s Dog: Get Healthy Together

Contributors:

  • Ally Layton, Copywriter, 7th quarter
  • Lauren Byers, Art Director, 4th quarter

Categories:

  • Advertising - Integrated Campaign

Making smart choices is easier with the support of your human.

Our manifesto will greet owners as soon as they get their box delivered to their doorstep, encouraging them in their healthy lifestyle.

It may look like a direct mailer for a human meal kit subscription, but this newcomer to the post pile is actually for healthy, pre-portioned dog food.

We’ll set up shop at dog-friendly running events, giving pups the chance to sample different formulas, rehydrate and refuel along with their owners.