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TaskRabbit – If it starts with a letter

Contributors:

  • Aaron Hirsch, Copywriter, 7th quarter, visit portfolio
  • Caroline Stamy , Copywriter, 7th quarter
  • Alyssa Trocina , Art Director, 7th quarter

Categories:

  • Advertising - Integrated Campaign

Awards:

  • Merit

Taskrabbit is an app known for matching local freelance-labor to homeowners who need handyman work. But having a strong reputation for classic handyman services hides the fact that Taskrabbit can be used for almost anything.

In airports, one specific letter will be used at the corresponding gate letter.

In subway cars, one specific letter will be used at the corresponding subway route letter.