Manifesto that will be printed on the side of Sun Joe's box
Manifesto will come on the side of the box
Targeted billboards near home improvement stores
Tiny Lawn Installations
Tiny lawns will be placed in urban cities and other targeted areas.
Deed and Microsite
1000 Sun Joe customers will be the proud owners of 1/1000th of an acre of land somewhere in in the US. These people will receive a fake deed with their lawnmower, coordinates of where this patch of grass lives, and a link to a microsite. Once they venture to the microsite, they will get to type in their coordinates, and see a live cam of their little grass patch.