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Spirit Airlines

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Contributors:

  • Sydney Lippman , Art Director, 8th quarter, visit portfolio
  • Rachel Nagpal, Copywriter, 5th quarter

Categories:

  • Advertising - Integrated Campaign

Spirit Airlines
Last minute flights are expensive, but not with Spirit Airlines. For the weird and the wacky excursions, go for it. Why not?

Instagram Promotion
Promotional stunt in which we give 10 free tickets to a featured festival/convention. Those people will also be encouraged to post about those last minute trips with the hashtag “#SpiritWhyNot.”

The Why Not Lounge
This is a place to experience weird and adventurous things. There will be a menu with cuisine from all over the US, karaoke, dirty trivia, and coasters daring people to do bold things.

Coasters

Billboards placed in subways and airports

Banner ads placed on Expedia and other travel sites