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Sensodyne – Don’t Fear the Awesome

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Contributors:

  • John Vasiliades, Copywriter, 6th quarter, visit portfolio
  • Casey Fielder, Art Director, 6th quarter
  • Richard Andrew Scott, Director, Graduated quarter, visit portfolio

Categories:

  • Advertising - TV / Video

Awesome stuff like hot coffee and cold soda is scary when you have sensitive teeth.
With Sensodyne you no longer have to fear the awesome.

We created silly digital spots parodying shows like "I Shouldn't Be Alive" in order to reach a younger teeth-sensitive audience.