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Second City

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Contributors:

  • John Vasiliades, Copywriter, 6th quarter, visit portfolio
  • Casey Fielder, Art Director, 6th quarter

Categories:

  • Advertising - Integrated Campaign

We gave your favorite comedians their big break.
Without us, the world would suck.
You’re welcome, World.

Print:
Placed in entertainment and nightlife-focused magazines in and around Chicago such as Redeye, Chicago Reader, and Chicago Magazine.

Outdoor:
Placed in in the bathrooms of popular Chicago bars, like Headquarters, Gilt, and Howl at the Moon.

Outdoor:
Placed in L Stations heading towards Chicago’s downtown area.

We placed condensed versions inside the L to generate buzz and spark a conversation by those in on the joke.

We gave out stickers that allude to the iconic work of our famous alumni.