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  • Advertising - Integrated Campaign

No one can fit their hand inside a Pringles can.
So, we redesigned the can.
Actually, we designed 3. We’re going to release them at the same time and have people vote for their favorite.
Ladies and gentleman, The Pringledential Canpaign.

THE CANDIDATES: The Pringlevator Can, The Springle Can and The Pringleport Can

MICROSITE: Where people will vote for their favorite can.

THE PRINGLEDENTIAL DEBATE/SOCIAL: We’re going to have the candidates debate user generated questions on facebook live.

Profile pic frames to let everyone know who you’re voting for.

Like any election, there will be lots of controversy surrounding it.
Gag news articles will appear on real news sources.

EXPERIENTIAL: In store voting booths.