< back to projects list

Jump to category:

Nike – Fuerza Escuintla

Rating

      You need to be logged in to vote. Click here for instructions.

Contributors:

Categories:

  • Advertising - Integrated Campaign

The Volcán de Fuego erupted on June 3rd, 2018, in the Escuintla region of Guatemala. 109 people were confirmed dead and 200 missing. The eruption lasted 16 hours and was described by the Washington Post as "a 1,300-degree river of hell that can move faster than anyone can run."

Movement is scientifically proven to heal the mind. Create a campaign to bring hope to the people of Escuintla. Team up with Nike to build a soccer field in Guatemala and raise awareness of the tragedy in the United States. Encourage the people of Escuintla to keep moving and to be strong (Fuerza Escuintla).