Four years after our initial launch, LEGO MADE has stayed true to our mission, keep building. With years of success under our belt, it’s time to give back.
Strategy: Partner with AirB&B to launch LEGO-themed spaces designed solely with our product line. Profits will be donated to Habitat for Humanity.
Stunt: We will buy condos in major U.S. cities and rent them out through AirB&B. Then, we’ll deck them out with our ever-expanding LEGO MADE line of products. All of our profits will be donated to Habitat for Humanity to solidify our key message, to keep building.