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Lego Made Print Ads

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Contributors:

  • Mikey Kelly, Designer, 6th quarter, visit portfolio
  • Carolyn Bowler, Art Director, 6th quarter
  • Ben Kalijanen, Copywriter, 6th quarter
  • Ricky Depugh, Copywriter, 6th quarter

Categories:

  • Advertising - Print

Four years after our initial launch, LEGO MADE has stayed true to our mission, keep building. With years of success under our belt, it’s time to give back.

Strategy: Partner with AirB&B to launch LEGO-themed spaces designed solely with our product line. Profits will be donated to Habitat for Humanity.

Stunt: We will buy condos in major U.S. cities and rent them out through AirB&B. Then, we’ll deck them out with our ever-expanding LEGO MADE line of products. All of our profits will be donated to Habitat for Humanity to solidify our key message, to keep building.