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  • Xochitl Orozco, Art Director, 5th quarter


  • Design - Identity / Logos

Redesigning the packaging for a small business in Sacramento, California called "Kulture". Kulture imports custom clothing and art from Mexico, showcasing the pride and history of the culture. Their tag "keepin it pisa" means "keepin it Mexican". Each piece has a Mexican cultural icon such as Selena, Zapata, Frida Kahlo, and Danny Trejo. Each piece is tied together with the Aztec calendar put into each design.