Phone addiction is a huge issue with all ages, but particularly with teenagers and young adults. Phone companies like Verizon are faced with the challenge of still promoting their product and brand, but also not encouraging a debilitating habit or addiction.
Verizon wireless is here to promote a healthy tech-balanced lifestyle encouraging being present, living in the moment and making your life the priority through phone free experiences. (launch event = Bonnaroo Music & Arts Festival)
A Colorful Connection
These wild postings would be to raise awareness for both the iRL sponsored events and iRL mode for Verizon phones. They would be released all over various cities at the time of the launch of the campaign.