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iRL: A Phone Free Experience Campaign Posters

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Contributors:

Categories:

  • Design - Books / Music / Posters

Awards:

  • Silver

Insight :
Phone addiction is a huge issue with all ages, but particularly with teenagers and young adults. Phone companies like Verizon are 
faced with the challenge of still promoting 
their product and brand, but also not encouraging a debilitating habit or addiction.

Strategy:
Verizon wireless is here to promote a healthy tech-balanced lifestyle encouraging being present, living in the moment and making your life the priority through phone free experiences. (launch event = Bonnaroo Music & Arts Festival)

Visual Concept:
A Colorful Connection

Posters:

These wild postings would be to raise awareness for both the iRL sponsored events and iRL mode for Verizon phones. They would be released all over various cities at the time of the launch
of the campaign.